Sydney is an influencer marketing leader with 8+ years of experience in building influencer-driven programs for major consumer brands across Procter & Gamble, PepsiCo, and many more. She specializes in driving impactful campaigns and enhancing brand visibility, while blending her passion for helping brands show up authentically through influencer programming.

She has led multi-million-dollar influencer campaigns while effectively partnering cross-functionally with creative, strategy, and analytics to ensure influencer strategies are laddering up to broader brand and business goals.